Binance executive Yi He: the company aims to become the new Google in the Web3 industry

At the Binance Blockchain Week conference, Binance co-founder Yi He spoke about the key internal and external challenges the company faces, as well as its growth plans. According to her, the biggest challenge for Binance was Changpeng Zhao’s (CZ) decision to step down as head of the company last year. This required the team to revise strategies and strengthen management positions. Now the organization’s plans have become much bigger and it wants to compete with Google.

However, the external challenges turned out to be no less serious. The main problem at the global level is regulatory barriers. According to Yee, the cryptocurrency industry faces constant changes in legislation, especially in large countries, such as the United States and European countries, where the government is strengthening control over digital assets. According to the specialist, regulation has a serious impact on the development of Binance and limits the opportunities for further scaling.

Despite these obstacles, the management of the platform aims to become something like Google in the Web3 world – a platform that will provide users with simple solutions to move to the next level of the Internet. Yee He emphasized that the company’s mission is to make the Web3 industry more accessible to a wider audience. To this end, the organization is actively investing in the development of technologies, products and services aimed at improving user experience.

Binance’s strategy also includes active participation in educational projects. The company plans to expand its initiatives in educating users on the basics of Web3 and digital assets to bridge the gap between traditional finance and the cryptocurrency world. According to Yee He, it is accessibility and education that are becoming key success factors for Web3 and decentralized finance.